Digital Design
Introduction
With over 5+ years of experience in the field of digital design, my professional journey has encompassed a diverse range of roles and responsibilities within both small and large teams. Throughout my career, I have been privileged to contribute to projects from inception to completion, gaining comprehensive insights into various facets of digital design. My expertise spans across multiple domains, including UI/UX design and ad-tech solutions. This journey has allowed me to continually evolve and adapt to the ever-changing landscape of digital design, honing my skills to create meaningful and innovative user experiences while meeting the demands of the industry's dynamic challenges.
Tools Used
Throughout my career in digital design, I have leveraged a spectrum of versatile tools to bring creative visions to life. These include Canva for its user-friendly graphic design capabilities, Figma for collaborative and seamless UI/UX design, and the Adobe Creative Suite, encompassing software like Photoshop, Illustrator, and InDesign, for intricate and professional-level design work. These tools, in combination with my expertise, have enabled me to effectively craft engaging and impactful digital experiences for a variety of projects.
Work
MiQ (2023 - 2023)
MiQ is a leading marketing intelligence company that specializes in data-driven digital advertising solutions. During my tenure as a mid-weight creative developer at MiQ, I played a pivotal role in crafting innovative and engaging ad-tech solutions.
Tools & Responsibilities
I collaborated closely with cross-functional teams, including designers and data analysts, to ensure seamless integration of creative elements into MiQ's data-driven advertising campaigns. I utilized Adobe Creative Suite to craft visually compelling designs and assets. Additionally, I leveraged HTML and other web development technologies to create interactive and engaging digital content. To streamline project management and collaboration, I relied on Jira, a robust project tracking and issue management platform. Furthermore, Celtra played a significant role in enabling the development and optimization of rich media ad creatives.
Execution
During my tenure at MiQ, I had the privilege of working with a diverse portfolio of clients, including industry leaders such as Lee Kum Kee, Realms of Ruin, Hermes, Sony, PlayStation, Hinge, and iQOS. As a creative designer, my role involved extensive client liaison, where I collaborated closely to understand their unique needs and objectives. I played a crucial role in negotiating and managing budgets to ensure that our creative solutions aligned with their advertising goals.
Working alongside traders and data analysts, I utilized my design expertise to craft data-driven ad campaigns that maximized client ROI. From the initial concept to the final ad design, I was responsible for translating client requirements into visually captivating and effective creatives. This multifaceted role allowed me to not only meet but exceed client expectations while delivering impactful advertising solutions in a highly competitive market.
Freelance UI / UX (2019 - 2022)
My experience as a freelance UI/UX designer was both a passion and a transformative learning journey in the field of web design. As I navigated various projects independently, I honed my skills and developed a deep understanding of user-centric design principles.
Tools & Responsibilities
UI/UX design demands a specialized toolkit to create user-friendly and visually appealing digital experiences. In my role, I leveraged several essential tools, each serving a unique purpose. Figma allowed for seamless collaboration with team members, facilitating real-time design updates and feedback. Sketch provided a robust platform for crafting precise user interfaces, while Webflow enabled me to transform designs into fully functional prototypes with ease. Canva offered a quick and intuitive way to create eye-catching graphics and visuals, enhancing the overall user experience. Together, these tools empowered me to streamline the UI/UX design process, ensuring that our digital products not only looked great but also functioned flawlessly, delivering exceptional user experiences.
Execution
In my freelance UI/UX design work, I followed a structured approach to develop effective solutions for various projects. This process began with thorough research and analysis, identifying user needs and market trends. I then conceptualized design ideas in collaboration with clients and translated them into wireframes and interactive prototypes for testing and feedback. The visual design phase focused on creating cohesive interfaces with carefully chosen color schemes and typography. Collaboration with developers ensured seamless design-to-development transitions, while user testing and feedback drove iterative improvements for optimal user experiences. Throughout my freelance journey, I successfully completed a range of projects across different industries, from e-commerce platforms to mobile apps and corporate websites, demonstrating my ability to adapt and deliver UI/UX solutions that consistently met or exceeded client expectations, enhancing the overall success and user satisfaction of these projects.
National Maritime Museum (2018 - 2019)
During my tenure as a digital designer at the National Maritime Museum, I played a pivotal role in enhancing the visitor experience through creative exhibits and digital storytelling.
Tools & Responsibilities
During my time as a digital designer at the National Maritime Museum, I relied on industry-standard tools like Adobe Creative Suite for designing compelling exhibits. Workfront kept our projects on track with efficient scheduling and project management. I also directed documentaries using video editing software, collaborating closely with museum coordinators to align our work with the institution's mission of preserving maritime history in a digital era.
Execution
During my tenure as a digital designer at the National Maritime Museum, I had the incredible opportunity to spearhead the design of the Atlantic Exhibit, a project that left a lasting impact on both the museum and its visitors. My role was multifaceted, encompassing a wide range of responsibilities that were vital to the exhibit's success. I began by crafting intricate mockups, visualizing every aspect of the space to ensure an engaging and immersive experience. Additionally, I directed a captivating short documentary that added depth and context to the exhibit, enriching the visitor's understanding of maritime history. To keep the project on track, I meticulously constructed schedules and Gantt Charts, facilitating seamless coordination among team members. My role also demanded close collaboration with museum coordinators, allowing for the seamless integration of the exhibit into the museum's overall narrative. Through these efforts, we achieved a remarkable 80% increase in foot traffic, leaving a lasting impression on all who visited the National Maritime Museum.